AD INVENTORY BUYING MODEL used in PROGRAMMATIC ADVERTISING, where the auction winner is the ADVERTISER who submits the highest bid for a given ADVERTISING VIEW. The price he pays is equal to this offer. Currently, it is the current model for purchasing space, which replaced the previous model – 2nd PRICE AUCTION, also known as WICKREY’S AUCTION.
1ST PRICE AUCTION
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments