2ND PRICE AUCTION

by mwierzbicka | Apr 13, 2021 | advanced | 0 comments

the auction winner is the advertiser who submits the highest bid and pays the price of the second-placed advertiser in the auction. This type of auction is called after the Nobel Prize winner – the Wickrey auction. The term is strictly related to PROGRAMMATIC ADVERTISING. Also check out 1st PRICE AUCTION.

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2ND PRICE AUCTION

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Concept categories

Simple structure of the media market

Offer

Other