customer data used to target ads in online campaigns that belong to the entity using them (ADVERTISER or PUBLISHER).
1ST PRICE AUCTION
AD INVENTORY BUYING MODEL used in PROGRAMMATIC ADVERTISING, where the auction winner is the ADVERTISER who submits the highest bid for a given ADVERTISING VIEW. The price he pays is equal to this offer. Currently, it is the current model for purchasing space, which replaced the previous model - 2nd PRICE AUCTION, also known as WICKREY'S AUCTION.
2ND PARTY DATA
data belonging to entities similar to your company - in particular to competitors. For example, if we run an online campaign and have access to this type of data, we can use it to extend the REACH and increase the effectiveness of your campaign.
2ND PRICE AUCTION
the auction winner is the advertiser who submits the highest bid and pays the price of the second-placed advertiser in the auction. This type of auction is called after the Nobel Prize winner - the Wickrey auction. The term is strictly related to PROGRAMMATIC ADVERTISING. Also check out 1st PRICE AUCTION.
3RD PARTY ADSERWER
ADVERTISING TECHNOLOGY of an external company in relation to the ADVERTISER / MEDIA AGENCY / PUBLISHER, enabling planning, implementation and reporting of the results of an Internet campaign.
3RD PARTY DATA
this type of data can be purchased from a data collection company or any other company that has data packages of interest ("third party / third party" data). The purchase of such data is usually automated and possible through DMP PLATFORMS, available to any ADVERTISER who has access to such ADVERTISING TECHNOLOGY.
AD AUDIENCE
the number of internet users to whom the ad was displayed over a specific time period.
AD BANNER
graphic advertisement (DISPLAY TYPE), in the form of an image or graphic animation, in various sizes and formats, starting with small sizes such as BILLBOARD (750x100), RECTANGLE (300x250) or SKYSCRAPER (120x600), ending with large formats such as SCREENING.
AD BLOCK
software in your browser that blocks the display of advertisements on the screen of your DEVICE.
AD CLICK
interaction with the advertisement when you hover your mouse cursor (or finger) over the area of the advertisement and make a click, followed by REDIRECTION to the advertiser's LANDING PAGE.
1ST PARTY DATA
customer data used to target ads in online campaigns that belong to the entity using them (ADVERTISER or PUBLISHER).
1ST PRICE AUCTION
AD INVENTORY BUYING MODEL used in PROGRAMMATIC ADVERTISING, where the auction winner is the ADVERTISER who submits the highest bid for a given ADVERTISING VIEW. The price he pays is equal to this offer. Currently, it is the current model for purchasing space, which replaced the previous model - 2nd PRICE AUCTION, also known as WICKREY'S AUCTION.
2ND PARTY DATA
data belonging to entities similar to your company - in particular to competitors. For example, if we run an online campaign and have access to this type of data, we can use it to extend the REACH and increase the effectiveness of your campaign.
2ND PRICE AUCTION
the auction winner is the advertiser who submits the highest bid and pays the price of the second-placed advertiser in the auction. This type of auction is called after the Nobel Prize winner - the Wickrey auction. The term is strictly related to PROGRAMMATIC ADVERTISING. Also check out 1st PRICE AUCTION.
3RD PARTY ADSERWER
ADVERTISING TECHNOLOGY of an external company in relation to the ADVERTISER / MEDIA AGENCY / PUBLISHER, enabling planning, implementation and reporting of the results of an Internet campaign.
3RD PARTY DATA
this type of data can be purchased from a data collection company or any other company that has data packages of interest ("third party / third party" data). The purchase of such data is usually automated and possible through DMP PLATFORMS, available to any ADVERTISER who has access to such ADVERTISING TECHNOLOGY.
AD AUDIENCE
the number of internet users to whom the ad was displayed over a specific time period.
AD BANNER
graphic advertisement (DISPLAY TYPE), in the form of an image or graphic animation, in various sizes and formats, starting with small sizes such as BILLBOARD (750x100), RECTANGLE (300x250) or SKYSCRAPER (120x600), ending with large formats such as SCREENING.
AD BLOCK
software in your browser that blocks the display of advertisements on the screen of your DEVICE.
AD CLICK
interaction with the advertisement when you hover your mouse cursor (or finger) over the area of the advertisement and make a click, followed by REDIRECTION to the advertiser's LANDING PAGE.