AD INVENTORY BUYING MODELS

by mwierzbicka | Apr 13, 2021 | advanced | 0 comments

when you buy media online, you use a special currency for this. The most popular are CPM (Cost Per Mille, or “cost per 1000 impressions”), CPC (Cost-Per-Click) and CPA (Cost Per Action).

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AD INVENTORY BUYING MODELS

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other