the advertising network brings together many publishers from various thematic categories, creating something similar to the HORIZONTAL PORTAL. The added value of the advertising network is taking over the function of conducting sales activities of AD INVENTORY for associated publishers, taking care of the technological facilities (campaign support, optimization, creative process, etc.). Advertisers benefit from the REACH generated by a given network, dedicated ADVERTISING PRODUCTS, or access to specific AUDIENCE GROUPS. The natural successor of ad networks is ghe AD EXCHANGE.

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