AIDA – (short for Attention, Interest, Desire, Action)

the AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the first time the consumer learns about a product or brand to try the product or make a purchase decision. Considering that many consumers get to know brands through advertising or some other type of marketing communication, the AIDA model helps explain how a specific communication prompts consumers to choose / buy a brand’s products.