is the willingness of the advertiser, used in programmatic / automated advertising, expressed in the form of an offer to buy a given ADVERTISING PAGE at a specific price. This is possible thanks to such DIGITAL MARKETING PLATFORMS, such as DSP, ADVERTISING EXCHANGE, or SSP, where the purchase / sale of page views takes place in the auction model. See also FIRST PRICE AUCTION and SECOND PRICE AUCTION.
BLOG
is a journal published on the web consisting of separate entries (post) on a specific topic.
MEDIAPLAN
it is a plan of specific marketing communication, in the form of a "schedule" of using specific MEDIA CHANNELS, used types of advertisements, budgets and cost rates - all in predetermined stages / time.
ZMOT (Zero-Moment-Of-Truth)
refers to the process of making a purchase decision by searching for opinions, reviews, rankings on the product / service we are interested in. ZMOT is strictly connected with the moment of making this decision, preceded by the aforementioned process of "forming one's opinion".
INTERNET ASSETS
these are all data and information available on the web. see also the term content.
REACH
unique users (UU), the percentage of users who visit a given website or AUDIENCE of an advertising campaign, compared to the total number of users from the TARGET GROUP. 70% reach means that the website / campaign reaches 70% of users from the TARGET GROUP. Also check SOV, AFFINITY INDEX and RU.
QUERY
the query concerns the KEYWORDS entered in the SEARCH ENGINE in order to obtain information about them.
AD REQUEST
when you open the browser window, the publisher's ad server is requested and if the query is positive, the advertisement is downloaded from it to your browser - it is DISPLAYED. Sometimes it happens that despite the request, the ad fails to load, so it is important that the process is efficient and fast.
YIELD OPTIMIZATION
is about different ways of optimizing the publisher's ad revenue.
SEARCH ENGINE
software that you use to search for information on the web (not to be confused with the BROWSER).
BID
is the willingness of the advertiser, used in programmatic / automated advertising, expressed in the form of an offer to buy a given ADVERTISING PAGE at a specific price. This is possible thanks to such DIGITAL MARKETING PLATFORMS, such as DSP, ADVERTISING EXCHANGE, or SSP, where the purchase / sale of page views takes place in the auction model. See also FIRST PRICE AUCTION and SECOND PRICE AUCTION.
BLOG
is a journal published on the web consisting of separate entries (post) on a specific topic.
MEDIAPLAN
it is a plan of specific marketing communication, in the form of a "schedule" of using specific MEDIA CHANNELS, used types of advertisements, budgets and cost rates - all in predetermined stages / time.
ZMOT (Zero-Moment-Of-Truth)
refers to the process of making a purchase decision by searching for opinions, reviews, rankings on the product / service we are interested in. ZMOT is strictly connected with the moment of making this decision, preceded by the aforementioned process of "forming one's opinion".
INTERNET ASSETS
these are all data and information available on the web. see also the term content.
REACH
unique users (UU), the percentage of users who visit a given website or AUDIENCE of an advertising campaign, compared to the total number of users from the TARGET GROUP. 70% reach means that the website / campaign reaches 70% of users from the TARGET GROUP. Also check SOV, AFFINITY INDEX and RU.
QUERY
the query concerns the KEYWORDS entered in the SEARCH ENGINE in order to obtain information about them.
AD REQUEST
when you open the browser window, the publisher's ad server is requested and if the query is positive, the advertisement is downloaded from it to your browser - it is DISPLAYED. Sometimes it happens that despite the request, the ad fails to load, so it is important that the process is efficient and fast.
YIELD OPTIMIZATION
is about different ways of optimizing the publisher's ad revenue.
SEARCH ENGINE
software that you use to search for information on the web (not to be confused with the BROWSER).