BEHAVIORAL TARGETING

by mwierzbicka | Apr 13, 2021 | advanced | 0 comments

using the user’s previous online activity (e.g. pages visited, content viewed, searches, clicks and purchases) to generate a segment that is used to tailor the ad creative to users based on their interests Behavioral targeting uses anonymous data.

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BEHAVIORAL TARGETING

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other