BENCHMARK

by mwierzbicka | Apr 13, 2021 | advanced | 0 comments

is a concept used in planning a media strategy / media buying, where we assume a certain level of achievement of marketing goals, based on the market average / competition results / previous own campaigns. Concept related to KPI.

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Concept categories
- advanced(313)
- basic(38)
- Blog(6)
Simple structure of the media market
- ADVERTISER'S SIDE(21)
- AD TECHNOLOGY(23)
- PUBLISHER'S SIDE(29)
Offer
- ad types(35)
- digital campaigns(120)
- e-commerce(12)
- interactive dashboards(11)
- marketing automation(11)
- media channels(11)
- mediaplanning(43)
- metrics(38)
- programmatic(26)
- R&D(9)
Other
- ACRONIMS(85)
- SAFETY(6)
- GENERAL(127)
- TECHNICAL TERMS(79)

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BENCHMARK

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other