it is a document, usually in written form, specifying the requirements of the client / advertiser to undertake specific marketing activities / advertising campaign, sent to the INTERACTIVE AGENCY / MEDIA HOUSE. The response of the AGENCY / MEDIA HOUSE is to create a recommendation in the form of the so-called MEDIAPLAN. See also RFP.
BRIEF
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments