the price that the advertiser pays each time the consumer interacts with the multimedia advertising unit (so – called RICH MEDIA); The advertiser pays only when the desired ENGAGEMENT occurs, such as clicking or MOUSEOVER on such an advertisement. [CPE = Cost of Internet campaign / Number of ad ENGAGEMENTs].
CPE (Cost Per Engagement)
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments