a media term describing the cost per 1,000 impressions of an online advertising campaign. Next to the Click-Through-Ratio (CTR), Cost-Per-Click (CPC) – the most popular indicator / currency used in media settlements in online campaigns. [CPM = Cost of Internet campaign / Number of ad impressions within a given campaign * 1000].
CPM (Cost Per Mille)
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments