the term referring to the “journey” of a prospective customer to make a purchasing decision for a given product / service. Check also MIKROMOMENTY, ZMOT, SHOWROOMING or ROPO.
CUSTOMER JOURNEY
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments
the term referring to the “journey” of a prospective customer to make a purchasing decision for a given product / service. Check also MIKROMOMENTY, ZMOT, SHOWROOMING or ROPO.