data management platform is a system that allows advertisers or advertising agencies to manage data about users / potential customers. However, this concept is not strictly related to the demand side. It can also be used by PUBLISHERS. Usually offered as a bundle with other ADVERTISING TECHNOLOGIES (FULL STACK solutions) or independently. (see also 1st PARTY DATA, 2nd PARTY DATA and 3rd PARTY DATA).
DMP (Data Management Platform)
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments