DPO (Demand Path Optimization)

by mwierzbicka | Apr 13, 2021 | advanced | 0 comments

a type of optimization of the AD INVENTORY purchase, which aims to shorten the demand / supply path between the advertiser and the publisher – on the side of the ADVERTISER. The term applies to PROGRAMMATIC ADVERTISING.

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Concept categories
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- ADVERTISER'S SIDE(21)
- AD TECHNOLOGY(23)
- PUBLISHER'S SIDE(29)
Offer
- ad types(35)
- digital campaigns(120)
- e-commerce(12)
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- media channels(11)
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- metrics(38)
- programmatic(26)
- R&D(9)
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DPO (Demand Path Optimization)

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other