the percentage of users who interacted with the ad (e.g. hovered the mouse), to all users who saw the ad (expressed in%). See also COST PER ENGAGEMENT and TIME FOR ENGAGEMENT.
DWELL RATE
by mwierzbicka | Apr 14, 2021 | advanced | 0 comments
the percentage of users who interacted with the ad (e.g. hovered the mouse), to all users who saw the ad (expressed in%). See also COST PER ENGAGEMENT and TIME FOR ENGAGEMENT.