HYBRID MODEL

the model of settlement between the ADVERTISING / MEDIA AGENCY and the PUBLISHER, based on the combination of billing by page views – CPM and the performance – CPA model. For example: the campaign had 1 million views and generated 30 shares, CPM = 10 PLN / 1000 views and for each action we agreed on 50 PLN, i.e. according to the hybrid settlement we have = 1 million views * 10 PLN / 1000 views + 30 shares * 50 PLN / 1 share = PLN 10,000 (for views) + PLN 1,500 (for shares) = PLN 11,500.