KPI (Key Performance Indicator)

these are the most important indicators, the achievement of which during the company’s marketing activities suckes these activities. For example, in the image campaign, we assume reaching 70% of the TARGET GROUP (REACH 70%). If this result is achieved after the campaign, it means the success of the campaign. Of course, KPIs are usually not limited to meeting just one indicator. SALES targets are also defined most often. See also BENCHMARK.