it is an OPEN AUCTION, i.e. one of the purchase models of AD INVENTORY in PROGRAMMATIC ADVERTISING, available to any advertiser (in accordance with the policy of a given PUBLISHER). Another term for an OPEN AUCTION is the REAL-TIME BIDDING (RTB).
OMP (Open MarketPlace)
by mwierzbicka | Apr 13, 2021 | advanced | 0 comments