these are two types of terms / ways to attract the attention of potential customers. An example of PUSH type marketing will be intensive advertising in all kinds of MEDIA CHANNELS, or the popular so-called telemarketing. An example of PULL marketing will be all kinds of loyalty programs, such as discount cards, dedicated MOBILE APPLICATIONS, popular discount stores, etc.
PUSH vs PULL MARKETING
by mwierzbicka | Apr 14, 2021 | advanced | 0 comments