REACH

by mwierzbicka | Apr 14, 2021 | advanced | 0 comments

unique users (UU), the percentage of users who visit a given website or AUDIENCE of an advertising campaign, compared to the total number of users from the TARGET GROUP. 70% reach means that the website / campaign reaches 70% of users from the TARGET GROUP. Also check SOV, AFFINITY INDEX and RU.

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Comment *

Name *

Email *

Website

Save my name, email, and website in this browser for the next time I comment.

Δ

Concept categories
- advanced(313)
- basic(38)
- Blog(6)
Simple structure of the media market
- ADVERTISER'S SIDE(21)
- AD TECHNOLOGY(23)
- PUBLISHER'S SIDE(29)
Offer
- ad types(35)
- digital campaigns(120)
- e-commerce(12)
- interactive dashboards(11)
- marketing automation(11)
- media channels(11)
- mediaplanning(43)
- metrics(38)
- programmatic(26)
- R&D(9)
Other
- ACRONIMS(85)
- SAFETY(6)
- GENERAL(127)
- TECHNICAL TERMS(79)

Privacy Policy

REACH

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other