events / activities that take place “live” at a specific moment. In internet advertising, the term is related to all activities that we are able to perform “on the fly”, such as campaign management / optimization / analysis. The concept related to AUTOMATED MARKETING, PROGRAMMATIC ADVERTISING, and INTERACTIVE DASHBOARDS, which enable processing and visualization of data “live”.
REAL-TIME
by mwierzbicka | Apr 14, 2021 | advanced | 0 comments