ROPO (Research-Online-Purchase-Offline)

by mwierzbicka | Apr 14, 2021 | advanced | 0 comments

this is a trend relating to a specific PURCHASING PROCESS (Customer Journey) in which the customer searches the web in order to form an opinion about the desired product (its price, quality, functions), and then purchases it in a stationary store. The term related to the E – TRADE industry.

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ROPO (Research-Online-Purchase-Offline)

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other