ROS (Run-On-Site)

this is a type of targeting that aims to achieve the greatest REACH within a given website. It differs from RON targeting in that it applies only to the area of ​​a given website, and not also to ASSOCIATED SITES in the network of this website / portal (narrower term). Usually used in IMAGE CAMPAIGNS to reach the largest group of AUDIENCE, in order to raise the so-called BRAND AWARENESS.