SOV (Share-Of-Voice)

by mwierzbicka | Apr 14, 2021 | advanced | 0 comments

the percentage of ad space on the page occupied by one brand; for example, if only one brand has ads displayed on a website then that brand has 100% SOV. A concept similar to the REACH of a campaign.

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SOV (Share-Of-Voice)

Submit a Comment Cancel reply

Concept categories

Simple structure of the media market

Offer

Other