SPO – Supply Path Optimization

the kind of yield optimization that aims at shortening the path of demand / supply between advertiser and publisher, on the publisher’s side.

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Concept categories
- advanced(313)
- basic(38)
- Blog(6)
Simple structure of the media market
- ADVERTISER'S SIDE(21)
- AD TECHNOLOGY(23)
- PUBLISHER'S SIDE(29)
Offer
- ad types(35)
- digital campaigns(120)
- e-commerce(12)
- interactive dashboards(11)
- marketing automation(11)
- media channels(11)
- mediaplanning(43)
- metrics(38)
- programmatic(26)
- R&D(9)
Other
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- SAFETY(6)
- GENERAL(127)
- TECHNICAL TERMS(79)