when you open the browser window, the publisher's ad server is requested and if the query is positive, the advertisement is downloaded from it to your browser - it is DISPLAYED. Sometimes it happens that despite the request, the ad fails to load, so it is important that the process is efficient and fast.
VoD (Video-on-Demand)
term reserved for VIDEO CONTENT, which can be played at any time, on demand, via the INTERNET. A term heavily associated with VIDEO STREAMING SERVICES (such as Netflix and HboGo).
DEEP LEARNING
is a more advanced form of Machine Learning, ie a form of Artifficial Intelligence (AI) based on self-learning ALGORITHMS. Self-learning chess algorithms are a good example.
ALTERNATIVE TEXT = ALT-TEXT
a word or phrase describing the individual CONTENTS on the website / website, understandable to NETWORK ROBOTS. Alt - text is one of the metadata tags of a website / website, making it easier for robots to INDEXATE a page in SEARCH ENGINE, which has a positive impact on SEO optimization.
TCP / IP (Transmission Control Protocol / Internet Protocol)
special software that defines the rules and controls the transfer of data / content over the Internet.
TIME SERIES
a way of presenting the data in a period of time, divided by hours / days / weeks etc. The most common for showing this kind of data are LINE CHARTS and COLUMN CHARTS.
SPO – Supply Path Optimization
the kind of yield optimization that aims at shortening the path of demand / supply between advertiser and publisher, on the publisher's side.
SKYSCRAPER
DISPLAY AD format, size 120 or 160x600 pixels, usually displayed "in the right column of the page", belongs to the so-called STANDARD DISPLAY.
SOCIAL NETWORK
Check out the SOCIAL MEDIA PLATFORM.
SHOWROOMING
is the practice of checking goods in a traditional brick-and-mortar store or other offline place and then buying them online, sometimes at a lower price. Online stores often offer lower prices than their "stationary" counterparts, due to the fact that ONLINE STORES generate lower fixed costs of operation. This PURCHASING PROCESS is also called "reverse ROPO".
AD REQUEST
when you open the browser window, the publisher's ad server is requested and if the query is positive, the advertisement is downloaded from it to your browser - it is DISPLAYED. Sometimes it happens that despite the request, the ad fails to load, so it is important that the process is efficient and fast.
VoD (Video-on-Demand)
term reserved for VIDEO CONTENT, which can be played at any time, on demand, via the INTERNET. A term heavily associated with VIDEO STREAMING SERVICES (such as Netflix and HboGo).
DEEP LEARNING
is a more advanced form of Machine Learning, ie a form of Artifficial Intelligence (AI) based on self-learning ALGORITHMS. Self-learning chess algorithms are a good example.
ALTERNATIVE TEXT = ALT-TEXT
a word or phrase describing the individual CONTENTS on the website / website, understandable to NETWORK ROBOTS. Alt - text is one of the metadata tags of a website / website, making it easier for robots to INDEXATE a page in SEARCH ENGINE, which has a positive impact on SEO optimization.
TCP / IP (Transmission Control Protocol / Internet Protocol)
special software that defines the rules and controls the transfer of data / content over the Internet.
TIME SERIES
a way of presenting the data in a period of time, divided by hours / days / weeks etc. The most common for showing this kind of data are LINE CHARTS and COLUMN CHARTS.
SPO – Supply Path Optimization
the kind of yield optimization that aims at shortening the path of demand / supply between advertiser and publisher, on the publisher's side.
SKYSCRAPER
DISPLAY AD format, size 120 or 160x600 pixels, usually displayed "in the right column of the page", belongs to the so-called STANDARD DISPLAY.
SOCIAL NETWORK
Check out the SOCIAL MEDIA PLATFORM.
SHOWROOMING
is the practice of checking goods in a traditional brick-and-mortar store or other offline place and then buying them online, sometimes at a lower price. Online stores often offer lower prices than their "stationary" counterparts, due to the fact that ONLINE STORES generate lower fixed costs of operation. This PURCHASING PROCESS is also called "reverse ROPO".