refers to the process of making a purchase decision by searching for opinions, reviews, rankings on the product / service we are interested in. ZMOT is strictly connected with the moment of making this decision, preceded by the aforementioned process of "forming one's opinion".
T – COMMERCE
type of E - TRADE taking place with the help of Smart TV, i.e. a TV connected to the Internet.
SHOWROOMING
is the practice of checking goods in a traditional brick-and-mortar store or other offline place and then buying them online, sometimes at a lower price. Online stores often offer lower prices than their "stationary" counterparts, due to the fact that ONLINE STORES generate lower fixed costs of operation. This PURCHASING PROCESS is also called "reverse ROPO".
ROPO (Research-Online-Purchase-Offline)
this is a trend relating to a specific PURCHASING PROCESS (Customer Journey) in which the customer searches the web in order to form an opinion about the desired product (its price, quality, functions), and then purchases it in a stationary store. The term related to the E - TRADE industry.
POP (Point-Of-Purchase)
the moment / place where the consumer decides to buy a product / purchase; used by ADVERTISERS in their promotions / discounts. For example, the user decided to buy a game console. Initially, it searches the web to form an opinion about which console is most functional and has the best value for money. Then it looks for sales offers on the web with the lowest price for the desired product. It goes to the website of one of the electronics stores. On the website, it turns out that the shop "adds" a new game for free, gives the option of repayment in installments or simply a discount for the first purchase. The "moment of purchase" here is a visit to the store and a personalized offer encouraging to make it.
E – COMMERCE PLATFORMS
extensive platforms / services, offering the possibility of concluding purchase / sale transactions for a large number of products / services in an aggregated manner. They act as intermediaries in concluding transactions, dealing with their service and logistics. Examples include such websites as Amazon or AliExpress.
OPT-OUT
a concept related to E-MAIL MARKETING, is associated with the resignation of a natural person (client) from receiving marketing messages of the company (in particular unsubscribing from the company's / advertiser's MAILING LIST)
OPT-IN
a term related to E-MAIL MARKETING, refers to a natural person who allows a company to use data about him, for marketing purposes (in particular, sending offers, newsletters by e-mail).
MICROMOMENTS
these are specific "touchpoints" when brand information reaches a potential customer. The concept was created when various DEVICES and TECHNOLOGIES appeared, which multiplied the possibilities of collecting information about a given product / service by users.
M – COMMERCE
this concept means that money transactions can be carried out via a MOBILE device such as a MOBILE phone. an example can be Blik payments.
ZMOT (Zero-Moment-Of-Truth)
refers to the process of making a purchase decision by searching for opinions, reviews, rankings on the product / service we are interested in. ZMOT is strictly connected with the moment of making this decision, preceded by the aforementioned process of "forming one's opinion".
T – COMMERCE
type of E - TRADE taking place with the help of Smart TV, i.e. a TV connected to the Internet.
SHOWROOMING
is the practice of checking goods in a traditional brick-and-mortar store or other offline place and then buying them online, sometimes at a lower price. Online stores often offer lower prices than their "stationary" counterparts, due to the fact that ONLINE STORES generate lower fixed costs of operation. This PURCHASING PROCESS is also called "reverse ROPO".
ROPO (Research-Online-Purchase-Offline)
this is a trend relating to a specific PURCHASING PROCESS (Customer Journey) in which the customer searches the web in order to form an opinion about the desired product (its price, quality, functions), and then purchases it in a stationary store. The term related to the E - TRADE industry.
POP (Point-Of-Purchase)
the moment / place where the consumer decides to buy a product / purchase; used by ADVERTISERS in their promotions / discounts. For example, the user decided to buy a game console. Initially, it searches the web to form an opinion about which console is most functional and has the best value for money. Then it looks for sales offers on the web with the lowest price for the desired product. It goes to the website of one of the electronics stores. On the website, it turns out that the shop "adds" a new game for free, gives the option of repayment in installments or simply a discount for the first purchase. The "moment of purchase" here is a visit to the store and a personalized offer encouraging to make it.
E – COMMERCE PLATFORMS
extensive platforms / services, offering the possibility of concluding purchase / sale transactions for a large number of products / services in an aggregated manner. They act as intermediaries in concluding transactions, dealing with their service and logistics. Examples include such websites as Amazon or AliExpress.
OPT-OUT
a concept related to E-MAIL MARKETING, is associated with the resignation of a natural person (client) from receiving marketing messages of the company (in particular unsubscribing from the company's / advertiser's MAILING LIST)
OPT-IN
a term related to E-MAIL MARKETING, refers to a natural person who allows a company to use data about him, for marketing purposes (in particular, sending offers, newsletters by e-mail).
MICROMOMENTS
these are specific "touchpoints" when brand information reaches a potential customer. The concept was created when various DEVICES and TECHNOLOGIES appeared, which multiplied the possibilities of collecting information about a given product / service by users.
M – COMMERCE
this concept means that money transactions can be carried out via a MOBILE device such as a MOBILE phone. an example can be Blik payments.