it is a type of service that offers the possibility of storing files on the service provider's servers, with the possibility of accessing them from anywhere in the world, via the INTERNET.
DEEP LEARNING
is a more advanced form of Machine Learning, ie a form of Artifficial Intelligence (AI) based on self-learning ALGORITHMS. Self-learning chess algorithms are a good example.
MACHINE LEARNING
is a kind of ARTIFICIAL INTELLIGENCE that uses ALGORITHMS to "learn" from the analysis of large amounts of data and make decisions based on that data. An example would be content recommendations on video / music streaming services based on previously watched movies / songs.
STREAMING SERVICE
it is a type of website / service with which you can watch your favorite movies in REAL TIME using internet connectivity. Popular services of this type are Netflix, HBO GO.
REAL-TIME
events / activities that take place "live" at a specific moment. In internet advertising, the term is related to all activities that we are able to perform "on the fly", such as campaign management / optimization / analysis. The concept related to AUTOMATED MARKETING, PROGRAMMATIC ADVERTISING, and INTERACTIVE DASHBOARDS, which enable processing and visualization of data "live".
MARKETING AUTOMATION
processes taking place in the marketing industry leading to a more effective, automated method of managing marketing activities, most often carried out with the help of ARTIFICIAL INTELLIGENCE, see, for example, PROGRAMMATIC ADVERTISING, CDP, or automated CRM.
INTELLIGENT AGENT
a concept related to ARTIFICIAL INTELLIGENCE. It is a kind of standalone program that aims to solve a specific problem. An example in digital marketing can be the so-called BOTs used in customer service or programs for personalizing the content offered (e.g. in STREAMING WEBSITES).
DMP (Data Management Platform)
data management platform is a system that allows advertisers or advertising agencies to manage data about users / potential customers. However, this concept is not strictly related to the demand side. It can also be used by PUBLISHERS. Usually offered as a bundle with other ADVERTISING TECHNOLOGIES (FULL STACK solutions) or independently. (see also 1st PARTY DATA, 2nd PARTY DATA and 3rd PARTY DATA).
DIGITAL MARKETING PLATFORM
this is a general term for any platform used for digital marketing goals, to run digital marketing campaigns. It is usually associated with an adserver (like Google Ad Manager), analytics tools (like Google Analytics) or digital marketing data platform (like a DMP or CDP).
CRM (Customer Relationship Management)
is a set of business practices that guide a company's ENGAGEMENTs with current and future customers in all areas, from sales, marketing and loyalty programs to customer service and technical support. In the media industry, this concept is also associated with special software (called "CRM") that supports the processes of maintaining / building / establishing new relationships with potential customers (see also CDP).
CLOUD SERVICES
it is a type of service that offers the possibility of storing files on the service provider's servers, with the possibility of accessing them from anywhere in the world, via the INTERNET.
DEEP LEARNING
is a more advanced form of Machine Learning, ie a form of Artifficial Intelligence (AI) based on self-learning ALGORITHMS. Self-learning chess algorithms are a good example.
MACHINE LEARNING
is a kind of ARTIFICIAL INTELLIGENCE that uses ALGORITHMS to "learn" from the analysis of large amounts of data and make decisions based on that data. An example would be content recommendations on video / music streaming services based on previously watched movies / songs.
STREAMING SERVICE
it is a type of website / service with which you can watch your favorite movies in REAL TIME using internet connectivity. Popular services of this type are Netflix, HBO GO.
REAL-TIME
events / activities that take place "live" at a specific moment. In internet advertising, the term is related to all activities that we are able to perform "on the fly", such as campaign management / optimization / analysis. The concept related to AUTOMATED MARKETING, PROGRAMMATIC ADVERTISING, and INTERACTIVE DASHBOARDS, which enable processing and visualization of data "live".
MARKETING AUTOMATION
processes taking place in the marketing industry leading to a more effective, automated method of managing marketing activities, most often carried out with the help of ARTIFICIAL INTELLIGENCE, see, for example, PROGRAMMATIC ADVERTISING, CDP, or automated CRM.
INTELLIGENT AGENT
a concept related to ARTIFICIAL INTELLIGENCE. It is a kind of standalone program that aims to solve a specific problem. An example in digital marketing can be the so-called BOTs used in customer service or programs for personalizing the content offered (e.g. in STREAMING WEBSITES).
DMP (Data Management Platform)
data management platform is a system that allows advertisers or advertising agencies to manage data about users / potential customers. However, this concept is not strictly related to the demand side. It can also be used by PUBLISHERS. Usually offered as a bundle with other ADVERTISING TECHNOLOGIES (FULL STACK solutions) or independently. (see also 1st PARTY DATA, 2nd PARTY DATA and 3rd PARTY DATA).
DIGITAL MARKETING PLATFORM
this is a general term for any platform used for digital marketing goals, to run digital marketing campaigns. It is usually associated with an adserver (like Google Ad Manager), analytics tools (like Google Analytics) or digital marketing data platform (like a DMP or CDP).
CRM (Customer Relationship Management)
is a set of business practices that guide a company's ENGAGEMENTs with current and future customers in all areas, from sales, marketing and loyalty programs to customer service and technical support. In the media industry, this concept is also associated with special software (called "CRM") that supports the processes of maintaining / building / establishing new relationships with potential customers (see also CDP).