is a journal published on the web consisting of separate entries (post) on a specific topic.
UU (Unique User)
a unique person or browser that has accessed the site or application and has received unique content and / or advertising. Unique visitors can be identified by user registration, cookies or measurements performed by third party internet research companies. Please note that this number is not the same as the number of COOKIES "visitors" to the website.
VIDEO ADS
advertising in video format. See also LINEAR VIDEO, NON-LINEAR VIDEO.
REAL-TIME
events / activities that take place "live" at a specific moment. In internet advertising, the term is related to all activities that we are able to perform "on the fly", such as campaign management / optimization / analysis. The concept related to AUTOMATED MARKETING, PROGRAMMATIC ADVERTISING, and INTERACTIVE DASHBOARDS, which enable processing and visualization of data "live".
NON-LINEAR VIDEO AD
the non-linear video ad is displayed in parallel with the video content in such a way that the user is still able to view the content. Typical non-linear ads are displayed directly above the video itself or embedded in its content. This type of ad can take the form of text, graphics, or product placement within the video content itself.
MICROSITE
see target PAGE.
LINK
A clickable connection between two web sites. Formally referred to as a hyperlink.
CONTEXTUAL TARGETING
targeting advertising messages to content related to specific topics, in accordance with the KEYWORD contextual analysis technology.
FF (Flat Fee)
it is a model of settlement between the ADVERTISER / INTERACTIVE AGENCY and the PUBLISHER, where the parties agree on a predetermined amount for the sale of a specific advertising campaign. The concept is more related to IMAGE CAMPAIGNS. An example is the so-called DAYS.
DPO (Demand Path Optimization)
a type of optimization of the AD INVENTORY purchase, which aims to shorten the demand / supply path between the advertiser and the publisher - on the side of the ADVERTISER. The term applies to PROGRAMMATIC ADVERTISING.
BLOG
is a journal published on the web consisting of separate entries (post) on a specific topic.
UU (Unique User)
a unique person or browser that has accessed the site or application and has received unique content and / or advertising. Unique visitors can be identified by user registration, cookies or measurements performed by third party internet research companies. Please note that this number is not the same as the number of COOKIES "visitors" to the website.
VIDEO ADS
advertising in video format. See also LINEAR VIDEO, NON-LINEAR VIDEO.
REAL-TIME
events / activities that take place "live" at a specific moment. In internet advertising, the term is related to all activities that we are able to perform "on the fly", such as campaign management / optimization / analysis. The concept related to AUTOMATED MARKETING, PROGRAMMATIC ADVERTISING, and INTERACTIVE DASHBOARDS, which enable processing and visualization of data "live".
NON-LINEAR VIDEO AD
the non-linear video ad is displayed in parallel with the video content in such a way that the user is still able to view the content. Typical non-linear ads are displayed directly above the video itself or embedded in its content. This type of ad can take the form of text, graphics, or product placement within the video content itself.
MICROSITE
see target PAGE.
LINK
A clickable connection between two web sites. Formally referred to as a hyperlink.
CONTEXTUAL TARGETING
targeting advertising messages to content related to specific topics, in accordance with the KEYWORD contextual analysis technology.
FF (Flat Fee)
it is a model of settlement between the ADVERTISER / INTERACTIVE AGENCY and the PUBLISHER, where the parties agree on a predetermined amount for the sale of a specific advertising campaign. The concept is more related to IMAGE CAMPAIGNS. An example is the so-called DAYS.
DPO (Demand Path Optimization)
a type of optimization of the AD INVENTORY purchase, which aims to shorten the demand / supply path between the advertiser and the publisher - on the side of the ADVERTISER. The term applies to PROGRAMMATIC ADVERTISING.