BLOG

is a journal published on the web consisting of separate entries (post) on a specific topic.

SEARCH ENGINE

software that you use to search for information on the web (not to be confused with the BROWSER).

CLOUD SERVICES

it is a type of service that offers the possibility of storing files on the service provider's servers, with the possibility of accessing them from anywhere in the world, via the INTERNET.

TRIPLE BILLBOARD

DISPLAY AD format, size 750x300 pixels, 3 times higher than BILLBOARD, usually displayed "at the top of the page", belonging to the so-called STANDARD DISPLAY.

VIDEO STREAMING

a technology that allows you to send audio and VIDEO to a computer from a remote website in real time. also Check STREAMING services / VoD.

STANDARD DISPLAY ADS

these are the most common formats for DISPLAY ADVERTISING (banner). These include BILLBOARD (750x100 pixels), DOUBLEBILLBOARD (750x200 pixels), RECTANGLE (300x250 pixels), SKYSCRAPER (120x600 pixels) and the so-called HALFPAGE (300x600).

SPAM

the concept of unsolicited e-mail being sent to your mailbox, or "junk e-mail".

SOV (Share-Of-Voice)

the percentage of ad space on the page occupied by one brand; for example, if only one brand has ads displayed on a website then that brand has 100% SOV. A concept similar to the REACH of a campaign.

SOCIAL MEDIA LISTENING

Social media listening is the process of identifying and assessing what, when, where and by who is being said about a company, individual, product or brand on the internet.

  • Concept categories

  • Offer

  • Concept categories

  • Offer

BLOG

is a journal published on the web consisting of separate entries (post) on a specific topic.

SEARCH ENGINE

software that you use to search for information on the web (not to be confused with the BROWSER).

CLOUD SERVICES

it is a type of service that offers the possibility of storing files on the service provider's servers, with the possibility of accessing them from anywhere in the world, via the INTERNET.

TRIPLE BILLBOARD

DISPLAY AD format, size 750x300 pixels, 3 times higher than BILLBOARD, usually displayed "at the top of the page", belonging to the so-called STANDARD DISPLAY.

VIDEO STREAMING

a technology that allows you to send audio and VIDEO to a computer from a remote website in real time. also Check STREAMING services / VoD.

STANDARD DISPLAY ADS

these are the most common formats for DISPLAY ADVERTISING (banner). These include BILLBOARD (750x100 pixels), DOUBLEBILLBOARD (750x200 pixels), RECTANGLE (300x250 pixels), SKYSCRAPER (120x600 pixels) and the so-called HALFPAGE (300x600).

SPAM

the concept of unsolicited e-mail being sent to your mailbox, or "junk e-mail".

SOV (Share-Of-Voice)

the percentage of ad space on the page occupied by one brand; for example, if only one brand has ads displayed on a website then that brand has 100% SOV. A concept similar to the REACH of a campaign.

SOCIAL MEDIA LISTENING

Social media listening is the process of identifying and assessing what, when, where and by who is being said about a company, individual, product or brand on the internet.