Web audience measurement based on the behavior of a sample of web users.
UI (User Interface)
the term used in the Usability study of a given website, denoting the appearance of the website / website / application and the ease / intuitiveness of ENGAGEMENT with it.
TREE TESTING
the technique of checking the usability (UX) of websites, used to assess the ease / intuitiveness of finding specific information on the client's website.
SOCIAL MEDIA LISTENING
Social media listening is the process of identifying and assessing what, when, where and by who is being said about a company, individual, product or brand on the internet.
SITE-CENTRIC MEASUREMENT
Audience measurement derived from a web site's own server logs. Opposite to user-centric measurement when data is collected from user behavior.
HEURISTIC METHOD
a research method used in the design of websites in order to improve their functionality and compliance with recognized principles of usability, the so-called usability heuristics.
CONTROL GROUP
A term used in ad effectiveness measurement; the collection of consumers who were not exposed to an ad (their actions are then compared to the “exposed group” - the group that did see the ad - and the difference between the two groups should show the effectiveness of the ad campaign).
EYE-TRACKING
Is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement.
DEMOGRAPHICS
Common characteristics used for population or audience segmentation, such as age, gender, household income, etc.
USER CENTRIC MEASUREMENT
Web audience measurement based on the behavior of a sample of web users.
UI (User Interface)
the term used in the Usability study of a given website, denoting the appearance of the website / website / application and the ease / intuitiveness of ENGAGEMENT with it.
TREE TESTING
the technique of checking the usability (UX) of websites, used to assess the ease / intuitiveness of finding specific information on the client's website.
SOCIAL MEDIA LISTENING
Social media listening is the process of identifying and assessing what, when, where and by who is being said about a company, individual, product or brand on the internet.
SITE-CENTRIC MEASUREMENT
Audience measurement derived from a web site's own server logs. Opposite to user-centric measurement when data is collected from user behavior.
HEURISTIC METHOD
a research method used in the design of websites in order to improve their functionality and compliance with recognized principles of usability, the so-called usability heuristics.
CONTROL GROUP
A term used in ad effectiveness measurement; the collection of consumers who were not exposed to an ad (their actions are then compared to the “exposed group” - the group that did see the ad - and the difference between the two groups should show the effectiveness of the ad campaign).
EYE-TRACKING
Is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement.
DEMOGRAPHICS
Common characteristics used for population or audience segmentation, such as age, gender, household income, etc.